Taylor Swift Tour

Taylor Swift Takes on Greeting Cards

Posted by Janice Bryant On November 18, 2009

Critics often complain that the lyrics of Taylor Swift are corny like greeting cards. It appears the greeting card business agrees.

American Greetings Corporation and the teen country music star have made a deal where Swift will be creating a line of greeting cards and related products.

Zev Weiss, CEO of American Greetings Corporation, said that the abilities of the singer as a songwriter and storyteller make her a good fit for creating cards to appeal to a very broad audience. One has to wonder, however, if they are aware of her tendency for breaking her inspirational lyrics up with nasty ones that are aimed at boys who have rejected her.

The company based in Cleveland will begin to distribute Swift’s cards, stationary, gift wrap and online greetings beginning this spring.

In a statement issued by Swift she characterized the opportunity for writing and designing greeting cards to be a wonderful experience.

Swift last week was named Entertainer of the Year at the 2009 Country Music Association awards.

  • Share/Save/Bookmark

Leave a Reply